12/29/2023 0 Comments Budweiser bigger pictureIn fact, our Certified Animal Safety Representative reports that the dog couldn’t wait to get back on for another ride! It’s a fun, playful spot, and the dog actually looks as peaceful as the Dalai Lama as he rambunctiously rides around. This spot regarding the popular phone application for people with diabetes features a drone, a leather-jacket-clad Nick Jonas and a dog riding around the kitchen on a robotic vacuum. At the end of the ad, Budweiser informs the audience that instead of showing their traditional commercial, they’re redirecting their funds to awareness for the Covid-19 vaccines. Let’s just call it the new way of doing business. One of these sequences includes a man on a Zoom business call when his dog jumps on him and licks his face. This time, Budweiser simply shows everyday Americans making the best of our new situation in dealing with Covid-19. This year’s Budweiser Superbowl spot takes a left turn from its traditional Clydesdale motif and shoots straight for the heart by speaking to one of the most difficult times in the history of this country, and the world. Warning: It must be viewed several times on YouTube for the full effect. Are those four mini-horses galloping into an archaic Western town? Yes! And is that a composite of Maya Rudolph on each horse? Yes, it is! This is one outlandish spot that made me spit out my potato chips in awe-struck laughter. The popular app which allows you to make payments on online purchases has once again outdone themselves. Klarna: “Four Quarter-Sized Cowboys” – Beware, your eyes might pop out of your head when you behold the weirdness that is the new Klarna commercial. Seriously, what would Super Bowl commercials be without our pals from the animal kingdom to help with the cute factor? Let’s just say they’d have to use some pretty adorable human actors! Even though it’s been one of the toughest years in our collective experience, American Humane was still on set to make sure “No Animals Were Harmed®” in the best Super Bowl ads of 2021! So get ready to delve into some weirdness with Maya Rudolph, comic madness with Will Ferrell and some extra, unexpected tenderness from Budweiser. Oh, and don’t forget about our amazing furry friends. The song by beloved singer Bill Withers, who passed away in early April 2020, provided renewed inspiration during the initial lockdown and serves as a backdrop to “Bigger Picture,” directed by Morgan Harary, best known for his visually stunning work on behalf of many popular brands, and narrated by Rashida Jones.This year’s much anticipated Super Bowl ads are spilling over with both humor and genuine heart – two things we can certainly use right now. The film starts with a recreation of a viral video from early in the pandemic of a man singing “ Lean on Me” out his apartment window, followed by his neighbors joining in. Similar to its 2020 Super Bowl spot, Budweiser is once again turning the camera on those it believes deserve to be celebrated right now – the ordinary people of America who showed incredible resilience and overcame the challenges of 2020. The campaign film, titled “ Bigger Picture,” heroes some of the most inspiring, but not always talked about, stories of 2020. A group of healthcare workers receiving the vaccine.Americans celebrating while waiting in lines – to vote, at the grocery store and more.The Lakers winning their 17th NBA finals title.NBA players kneeling in unified support of the Black Lives Matter movement. Virtual work meetings with man’s best friend.Neighbors taking down barriers to create community.Neighbors singing together while in lock-down.The piece, entitled “Bigger Picture,” celebrates the individual acts of resilience that sparked hope during the last year and spotlights a group of first responders who were among the first people to receive the vaccine.Ĭreated by DAVID Miami, “Bigger Picture,” through found and shot footage, shows the moments in 2020 where ordinary Americans came together to do something extraordinary, including: This year, Budweiser will be running its ad digitally in the week leading up to and during the game. For the first time in 37 years, Budweiser is foregoing its iconic in-game Super Bowl airtime and reallocating the media investment to help support recovery in the on-premise through vaccine awareness and education throughout the year.
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